Musée de la Magie
(student project)
Visual Identity
A new magic museum is about to open in Lyon, and needs a visual identity and poster for its first exhibition. The museum will feature various exhibitions on the history of magic, as well as a library and opportunities for amateurs to meet various professionals. A number of training sessions will also be organized, to introduce or perfect the art of prestidigitation.
Brand Identity
When we look at the logotype as a whole, it's based on the visual illusion often sought by magicians. Here, the illusion is represented by the mirror in the center of the logotype, with its magnifying effect on the letters "m".
The shape of the mirror was not chosen at random; it represents the shape of a gambling die, another key element for illusionists.
Dark blue represents the mysterious world of magic.
The light blue represents the educational aspect of the museum, with its various training sessions and meetings with professional magicians.
The whole logotype is very geometric, representing the professionalism and precision required of a magician. There's no such thing as chance. For a trick to be successful, everything must be mastered to perfection.
First exposition of the Museum “The art of disappearing”.
